{"id":4709,"date":"2017-02-22T22:50:08","date_gmt":"2017-02-22T21:50:08","guid":{"rendered":"http:\/\/www.swiss-retail.ch\/?p=4709\/"},"modified":"2017-02-23T16:02:16","modified_gmt":"2017-02-23T15:02:16","slug":"rencontre-commerce-de-detail-en-ligne-shopping-mobile-protection-des-donnees","status":"publish","type":"post","link":"https:\/\/www.swiss-retail.ch\/fr\/evenements\/rencontre-commerce-de-detail-en-ligne-shopping-mobile-protection-des-donnees\/","title":{"rendered":"Rencontre \u00ab\u00a0Commerce de d\u00e9tail en ligne, shopping mobile, protection des donn\u00e9es\u00a0\u00bb"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div  style='height:50px' class='hr hr-invisible   avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2 style=\"text-align: center;\"><strong>Rencontre \u00ab\u00a0Commerce de d\u00e9tail en ligne, shopping mobile, protection des donn\u00e9es\u00a0\u00bb <\/strong><\/h2>\n<\/div><\/section><br \/>\n<div   class='hr hr-short hr-center   avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Pour le commerce de d\u00e9tail, la num\u00e9risation est \u00e0 la fois une grande chance et un \u00e9norme d\u00e9fi. Internet est accessible aux acheteurs 24 heures sur 24. Les nouvelles technologies rendent les processus plus efficaces. Les appareils mobiles cr\u00e9ent de nouvelles habitudes d&rsquo;achat. En m\u00eame temps, Internet renforce la concurrence internationale et aboutit au \u00ab\u00a0showrooming\u00a0\u00bb gr\u00e2ce au regain de transparence dont il s&rsquo;accompagne.<\/p>\n<p>Dans ce contexte nouveau, le commerce de d\u00e9tail est oblig\u00e9 de trouver les moyens d&rsquo;accompagner les consommateurs de mani\u00e8re optimale vers leurs d\u00e9cisions d&rsquo;achat. La num\u00e9risation avive aussi le d\u00e9bat sur la protection des donn\u00e9es client\u00e8le, notamment pour les programmes de bonus et de fid\u00e9lisation du commerce de d\u00e9tail. Sur cette question pr\u00e9cis\u00e9ment, la r\u00e9vision de la loi sur la protection des donn\u00e9es fait aujourd&rsquo;hui l&rsquo;objet d&rsquo;une proc\u00e9dure de consultation.<\/p>\n<p>Swiss Retail propose aux membres et aux int\u00e9ress\u00e9s une rencontre consacr\u00e9e aux chances et aux d\u00e9fis du num\u00e9rique et \u00e0 l&rsquo;impact de l&rsquo;actuelle r\u00e9vision de la loi.\u00a0Celle-ci aura lieu le <strong>jeudi 23 mars 2017 \u00e0 Berne.<\/strong><\/p>\n<p>Des expos\u00e9s introductifs mettront en lumi\u00e8re les d\u00e9veloppements actuels. Au-del\u00e0 de la discussion de fond, de fructueux \u00e9changes auront certainement lieu entre les participants. Retrouvez le programme ci-Dessous.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-right  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last ' ><a href='http:\/\/www.swiss-retail.ch\/wp-content\/uploads\/2017\/02\/SRF_Flyer_Veranstaltung_Digital_DE.pdf' class='avia-button av-icon-on-hover  avia-icon_select-yes-left-icon avia-color-theme-color-subtle avia-size-small avia-position-right ' target=\"_blank\" rel=\"noopener\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue84b' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Lien vers le Programme en allemand (pdf)<\/span><\/a><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":4168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast 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