{"id":5660,"date":"2017-06-20T14:45:53","date_gmt":"2017-06-20T12:45:53","guid":{"rendered":"http:\/\/www.swiss-retail.ch\/non-classifiee\/le-commerce-en-ligne-etranger-continue-de-prendre-des-parts-de-marche\/"},"modified":"2017-06-20T14:47:53","modified_gmt":"2017-06-20T12:47:53","slug":"le-commerce-en-ligne-etranger-continue-de-prendre-des-parts-de-marche","status":"publish","type":"post","link":"https:\/\/www.swiss-retail.ch\/fr\/news-fr\/le-commerce-en-ligne-etranger-continue-de-prendre-des-parts-de-marche\/","title":{"rendered":"Le commerce en ligne \u00e9tranger continue de prendre des parts de march\u00e9"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div  style='height:50px' class='hr hr-invisible   avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2 style=\"text-align: center;\">Le commerce en ligne \u00e9tranger continue de prendre des parts de march\u00e9<\/h2>\n<\/div><\/section><br \/>\n<div   class='hr hr-short hr-center   avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>En 2016, l&#8217;emprise du e-commerce s&rsquo;est encore renforc\u00e9e de 8% dans notre pays. Les fournisseurs en ligne sont loin d&rsquo;avoir tous profit\u00e9 de cette croissance. Dans de nombreuses branches, on assiste \u00e0 la domination de plus en plus forte d&rsquo;un petit nombre de fournisseurs du e-commerce. Cette \u00e9volution profite surtout aux marques en ligne \u00e9trang\u00e8res bien \u00e9tablies.<\/p>\n<p>Selon le \u00ab\u00a0E-Commerce Report 2017\u00a0\u00bb, les fournisseurs \u00e9trangers du commerce \u00e9lectronique en ligne ont connu l&rsquo;an dernier, dans l&rsquo;ensemble, une progression pr\u00e8s de deux fois plus forte que leurs homologues en Suisse. Le montant des achats suisses effectu\u00e9s \u00e0 l&rsquo;\u00e9tranger par voie \u00e9lectronique a progress\u00e9 de pr\u00e8s de 15 pour-cent et correspond \u00e0 un cinqui\u00e8me des d\u00e9penses totales du e-commerce suisse. Cette valeur a ainsi doubl\u00e9 depuis 2012, accentuant encore la perte continue de parts de march\u00e9 qui se poursuit depuis des ann\u00e9es. La faiblesse relative de l&rsquo;euro et les prix g\u00e9n\u00e9ralement bas des pays voisins sont les principales causes de cette \u00e9volution.<\/p>\n<p>La croissance et le dynamisme du e-commerce en Suisse se sont encore affirm\u00e9s. Aucun revirement de tendance n&rsquo;est en vue et le mouvement va se renforcer. Sur l&rsquo;ann\u00e9e en cours, trois quarts des participants au groupe d&rsquo;\u00e9tude s&rsquo;attendent \u00e0 une croissance d&rsquo;au moins 5% du commerce \u00e9lectronique dans leurs branches respectives. Pour les cinq ans \u00e0 venir, ils sont pas moins de 40% \u00e0 pr\u00e9voir que la part du commerce en ligne augmentera dans leur secteur de 50% au minimum par rapport \u00e0 aujourd&rsquo;hui.<\/p>\n<p>Le E-Commerce Report sur le commerce en ligne en Suisse analyse depuis 2009, dans l&rsquo;optique des fournisseurs, l&rsquo;importance, l&rsquo;\u00e9volution et les tendances \u00e0 l&rsquo;\u0153uvre dans la distribution aux consommateurs finals. L&rsquo;enqu\u00eate est r\u00e9alis\u00e9e par Datatrans et la Haute \u00e9cole sp\u00e9cialis\u00e9e du Nord-ouest de la Suisse FHNW. Le pr\u00e9sent rapport, qui correspond \u00e0 la neuvi\u00e8me \u00e9dition, se base sur les donn\u00e9es de 36 fournisseurs de commerce en ligne leaders en Suisse. Les r\u00e9sultats ont \u00e9t\u00e9 tir\u00e9s pour l&rsquo;essentiel des d\u00e9clarations des experts.<\/p>\n<p>Informations compl\u00e9mentaires disponibles sur <a href=\"https:\/\/www.e-commerce-report.ch\/fr\/e-commerce-report\/etude\/etude-actuelle\" target=\"_blank\" rel=\"noopener\">www.e-commerce-report.ch<\/a>.<\/p>\n<\/div><\/section><br \/>\n<div  style='height:50px' class='hr hr-invisible   avia-builder-el-5  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":5658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le commerce en ligne \u00e9tranger continue de prendre des parts 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