{"id":5716,"date":"2017-06-23T08:59:44","date_gmt":"2017-06-23T06:59:44","guid":{"rendered":"http:\/\/www.swiss-retail.ch\/non-classifiee\/journee-gfk-voir-la-realite-du-changement\/"},"modified":"2017-06-27T09:02:36","modified_gmt":"2017-06-27T07:02:36","slug":"journee-gfk-voir-la-realite-du-changement","status":"publish","type":"post","link":"https:\/\/www.swiss-retail.ch\/fr\/evenements\/journee-gfk-voir-la-realite-du-changement\/","title":{"rendered":"Journ\u00e9e GfK: voir la r\u00e9alit\u00e9 du changement"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div  style='height:50px' class='hr hr-invisible   avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2 style=\"text-align: center;\">Journ\u00e9e GfK: voir la r\u00e9alit\u00e9 du changement<\/h2>\n<\/div><\/section><br \/>\n<div   class='hr hr-short hr-center   avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>La 6\u00e8me conf\u00e9rence commerciale de GfK s&rsquo;est d\u00e9roul\u00e9e sous le titre \u00ab\u00a0Le changement en tant que r\u00e9alit\u00e9\u00a0\u00bb. Elle a trait\u00e9 notamment les points forts tir\u00e9s de la documentation \u00ab\u00a0Commerce de d\u00e9tail suisse 2017\u00a0\u00bb. Dans le cadre de cette rencontre, qui a r\u00e9uni pr\u00e8s de 250 participants, les discussions ont port\u00e9 sur une branche sous pression. Mais les d\u00e9fis sont aussi des opportunit\u00e9s. Outre les faits concernant la branche proprement dite, de nouveaux groupes cibles ont focalis\u00e9 l&rsquo;attention cette ann\u00e9e, notamment les \u00ab\u00a0millennials\u00a0\u00bb (ou \u00ab\u00a0g\u00e9n\u00e9ration Y\u00a0\u00bb), avec leurs nouvelles habitudes de consommation.<\/p>\n<p><a href=\"http:\/\/www.gfk.com\/de-ch\/insights\/press-release\/6-gfk-handelstagung\/\" target=\"_blank\" rel=\"noopener\">Communiqu\u00e9 de presse GfK Suisse<\/a> (en allemand)<\/p>\n<\/div><\/section><br \/>\n<div  style='height:50px' class='hr hr-invisible   avia-builder-el-5  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[],"yoast_head":"<!-- This site is optimized with the 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