{"id":6045,"date":"2017-12-11T17:05:30","date_gmt":"2017-12-11T16:05:30","guid":{"rendered":"http:\/\/www.swiss-retail.ch\/?p=6045"},"modified":"2017-12-11T17:05:30","modified_gmt":"2017-12-11T16:05:30","slug":"selon-une-enquete-de-la-haute-ecole-de-saint-gall-pas-treve-pour-le-tourisme-dachat","status":"publish","type":"post","link":"https:\/\/www.swiss-retail.ch\/fr\/news-fr\/selon-une-enquete-de-la-haute-ecole-de-saint-gall-pas-treve-pour-le-tourisme-dachat\/","title":{"rendered":"Selon une enqu\u00eate de la Haute \u00e9cole de Saint-Gall: pas tr\u00eave pour le tourisme d&rsquo;achat"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div  style='height:50px' class='hr hr-invisible   avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2 style=\"text-align: center;\"><strong>Selon une enqu\u00eate de la Haute \u00e9cole de Saint-Gall: pas tr\u00eave pour le tourisme d&rsquo;achat<\/strong><\/h2>\n<\/div><\/section><br \/>\n<div   class='hr hr-short hr-center   avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p class=\"bodytext\">Malgr\u00e9 le fait que franc n&rsquo;est plus tout \u00e0 fait aussi fort qu&rsquo;avant, les consommateurs suisses ont continu\u00e9 de faire leurs achats \u00e0 l&rsquo;\u00e9tranger en 2017 et d&rsquo;y d\u00e9penser des milliards. Le tourisme d&rsquo;achat en ligne, lui surtout, a nettement progress\u00e9. C&rsquo;est ce qu&rsquo;indique la derni\u00e8re enqu\u00eate du Centre de recherche pour le management commercial de l&rsquo;Universit\u00e9 de Saint-Gall, qui a interrog\u00e9 les cinq branches du commerce de d\u00e9tail suisses particuli\u00e8rement concern\u00e9es: alimentation, droguerie, habillement, sport et ameublement (<a href=\"https:\/\/www.handelsliteratur-hsg.ch\/studien\/details\/#cc-m-product-10007153897\" target=\"_blank\" rel=\"noopener\">\u00e9tude<\/a>, disponible en allemand seulement). Par rapport \u00e0 2015, la perte inflig\u00e9e par le tourisme d&rsquo;achat \u00e0 ces branches s&rsquo;est alourdie de pr\u00e8s de 10%. Alors que le manque \u00e0 gagner \u00e9tait estim\u00e9 \u00e0 8,3 milliards de francs en 2015, il atteint d\u00e9j\u00e0 9,1 milliards en 2017. C&rsquo;est surtout la progression du tourisme d&rsquo;achat en ligne qui pose de nouveaux d\u00e9fis aux commer\u00e7ants suisses. <a href=\"https:\/\/www.unisg.ch\/de#!\/lightbox\/https:\/\/www.unisg.ch\/de\/wissen\/newsroom\/aktuell\/rssnews\/forschung-lehre\/2017\/studie-einkaufstourismus-06dezember2017\" target=\"_blank\" rel=\"noopener\">Plus d&rsquo;informations<\/a> (en allemand)<\/p>\n<\/div><\/section><br \/>\n<div  style='height:50px' class='hr hr-invisible   avia-builder-el-5  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":6035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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